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Digital advertising is considered the way of the future when it comes to the way that we receive information. Facebook, Twitter, and Instagram are considered the big three when it comes to social media platforms. Each of these platforms presents targeted information to users based upon their preferences that the platforms keep track of. This is pertinent information for politicians hoping to gain votes during the midterm elections. Social media targeted advertisements are being used by the politicians that are running during the midterm elections and is slowly revolutionizing the way that our political campaigning process works.

Targeting the Youth
Though almost everyone uses social media nowadays, the youth are more susceptible to advertisements than the older generations are. Millennials use social media for just about everything. Whether it is networking or interacting with friends online, many millennials spend most of their time online. This has become a well-known fact amongst politicians who are looking to bring in more voters for their party. Younger generations are known to vote democratic and are often targeted with specific ads in their social media feed. He who controls the newest forms of technology will always have an advantage over their opponent when it comes to political campaigning.

Some Consider it Unethical
One of the most controversial things that many individuals feel uncomfortable about is the fact that many social media giants store data of their users and give them to advertisers. Big data has been introduced to social media giants such as Facebook and have caused a major backlash for utilizing their services. Big data companies will use the information collected by social media interaction and place targeted ads depending on their interests. This principle can be applied to many politicians who are beginning to catch onto this trend. This technique has received backlash, and some politicians are shunned for using this method to gain support.

Adapting With The Times
As mentioned previously, those who fail to adapt to the newest form of technology and communication will fall behind in relevancy. Politicians of both partisans must utilize social media to gain support from their voter base if they wish to win. All signs point to the fact that social media interaction is the future of online political campaigning.